The video game industry moves fast. Franchises that are hot today can go cold in an instant. New types of games that break the mold can catch fire, igniting a frenzy to mimic and match its success by the developers of the industry who chase trends rather than create them. It could be said Call of Duty is a trend chaser. After battle royale broke big with Fortnite and PUBG, Activision saw the writing on the wall and got to work implementing the concept into CoD.
Unlike the other Fortnite-likes that have came and went, some destroying their developers in the process, Activision took its time. It couldn't just throw together a mode and call it a day. The Call of Dutybrand has a weight to it. Its battle royale would need the blood of the franchise flowing through it. Because it didn't rush blindly into it, Activision ended up creating arguably the best battle royale game on the market with Call of Duty Black Ops 4's Blackout mode.
Now it's looking to do the same with mobile, where once again Fortnite and PUBG reign king. But just like its foray into battle royale, Activision is taking its time to get it right, to live up the standards set when you bear the name Call of Duty. Or, as developer Chris Plummer put it, "The goal here is to set the standard for what a multiplayer shooter on mobile should be."