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August 27, 2018 2 min read
Sorry, I had to force that headline, but if I don't get to write terrible pun headlines what's the point of all this?
It's a little true, too. While Crazy Rich Asians isn't pulling in Marvel money, its $25 million box office means that it only dropped 5.7 percent from last weekend. That's basically unheard of. Most films lose 30-40 percent of their box office weekend week-to-week. Dropping just five is insane. Some of this is because a chunk of last week's box office was made during its early opening Wednesday, which isn't traditionally counted in the weekend cume, but even with that in mind, that's a stunningly small drop. Given there's a holiday weekend coming up things are looking very bright for WB.
Oh, The Meg is also still killing it. Possibly because of little action alternatives entering the market, the film came in second with $13 million. One would think that the "giant shark eating humans" crowd would overlap a lot with "sexually active puppets" crowd, but The Happytime Murders couldn't tear them away from Statham face-punching a shark. I mean, it could also be that the Happytime Murders wasn't fun or all that enjoyable and no one wanted to see it.
It's the latter half of August, though, so this is what we get. Movies are either going to be hidden gems or complete wastes that the studio knew sucked. We're stuck here wallowing in one crummy release weekend after another until we get the holiday releases starting to rev up. There's a few intriguing things landing that could work thanks to the brief horror bump from Halloween, but this is the worst time of year for movies.
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