Shop Our Tee Shirts 👕
July 24, 2017 1 min read
Here's a fun fact: Dunkirk is the first number one opening for a non-franchise movie of the summer. Every other weekend during this summer has been led by a movie that is either a sequel or part of a major franchise. We hear people complain a lot about the industry being nothing but reboots, rehashes, remakes, and sequels, but, as the box office shows, we're pretty happy heading out to them.
Then again, maybe it's a self fulfilling prophecy. Was there really any non-franchise movie that was even set up to take the top spot at the box office before Dunkirk? Not that I can think of. A comedy at some point might have had the best shot, but most weekends opened with a big franchise blockbuster. Are we even given the chance to make a non-franchise film number one anymore? Would anyone suggest opening Dunkirk up against Spider-Man: Homecoming? Of course not. It would get destroyed. But that leads us back to us choosing sequels and tie-ins over originality. It's a chicken and egg situation, maybe.
So is our penchant to moan about franchise films a lot of hypocrisy or is it just there's nothing else to see?
Full box office (featuring a stunning total for the surprisingly decent Girls Tripand WonderWoman becoming the top grossing movie of the summer so far) below.
Sign up to get the latest on sales, new releases and more …