E3 loses its creative director three months before the show
March 05, 20201 min read
The latest company to pull out of E3 is one that's more integrally attached to the show than the likes of Sony or EA ever were. The ESA is making efforts to turn E3 into something more akin to a festival, and part of that is transforming the whole floor experience. Production company iam8bit was recruited as creative directors in charge of this new E3.
Approximately a month after the partnership was revealed, iam8bit has backed out of the project. On Twitter, iam8bit wrote that it has "decided to resign." Here's the message in full: