The numbers are in, and Fire Emblem: Three Houses is rocking it.
As per US NPD data (gleaned from industry analyst Mat Piscatella), Fire Emblem: Three Houses was the second best selling game in all of July, only behind Madden NFL 20. This is inline with another tidbit of info revealed from the NPD: hailing the Nintendo Switch Pro Controller as "the best selling video game accessory of July 2019," the Switch has the best selling hardware of the month (and best selling of 2019), and noted that six of the top 10 best selling games in July 2019 in the US are Switch exclusives (Zelda: Breath of the Wild, Mario Kart 8, Smash Ultimate, Ultimate Alliance 3, Mario Maker 2, Fire Emblem: Three Houses).
That's uh quite a win! Also, easily explainable. Fire Emblem has been on a roll in the past seven years, garnering a lot of good will following the release of Fire Emblem: Awakening in 2012, during one of the best years for the 3DS (note: Awakening is still the top selling game in the series, though that could change). That train kind of never stopped, leading into Fates (which was essentially three games) and now, Three Houses. The three to four year iteration cadence ensures that folks aren't getting burned out, and Nintendo has made a concerted effort to make the games more accessible, leading to success with a more general audience.
It deserves it!
Mat Piscatella [Twitter]