Following E3 cancellation, Microsoft and Ubisoft are looking into 'digital events'

March 12, 2020 1 min read

Yesterday we received the inevitable news that The Entertainment Software Association (ESA) was cancelling E3 2020 due to the ongoing coronavirus pandemic. In the aftermath of the announcement, several publishers have reportedly started looking into alternate plans on how to showcase their new wares to press and the public.

According to Kotaku's Jason Schreier, Warner Bros. Interactive had huge plans for this year's E3, including reveals based on million-dollar franchises such as Batman and Harry Potter. Schreier notes that Warner Bros. was even considering holding its very own press conference at the event, such was the magnitude of the reveals the publisher had planned.

Alongside Warner Bros. other industry giants - such as Microsoft and Ubisoft - also had important lineups for E3 2020. The former intended to showcase its Xbox Series X hardware, (ahead of the platform's launch later this year), while Ubisoft has a whole run of major releases on the horizon, such as Watch Dogs: Legion, Gods & Monsters, Rainbow Six: Quarantine, and a new Assassin's Creed title.

Following E3 cancellation, Microsoft and Ubisoft are looking into 'digital events' screenshot

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