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Just yesterday, new subscribers to the MoviePass service were only able to see four movies at the rate of $9.95 a month. That's a far cry from the one a day the service was made famous for. For the mathletes out there, assuming a 31-day month, that's nearly an 87% drop in the number of movies you could see in the same time period for the same price. Obviously, people began to shit all over MoviePass, and rightly so, as they'd basically just declared "shit on us." But now, because they can change their mind on a day to day basis, as all real businesses do, MoviePass is now a movie a day for the same great price ($9.95/mo.), again.
The recent change in plan benefits came hot off the heels of news that MoviePass was beta testing requiring subscribers to scan their movie ticket stubs each time they saw a movie, that or risk not being able to see another, or membership cancelation for repeat offenders. MoviePass said the "process is really simple and [that they] don't believe this extra step should impact [user] experience." In that same email, they then threatened that people who didn't follow the simple new experience might face the "irreversible termination of [their] subscription." Really quite simple.