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Mtn Dew Amp Game Fuel is terribly designed, leaving me sticky and sad

January 31, 2019 1 min read

The marketing for Mtn Dew Amp Game Fuel is so wonderfully dated, but, then again, so is the branding. "Game Fuel" is a name that clues everyone in that this drink is only for hardcore gamers who are doing hardcore gaming things like gaming hardcore all night long. The commercials follow suit with straight-faced phrases like "16 ounces of pure annihilation" and "tastes like berry-flavored win sauce." Embarrassing!

The problems begin before you taste Game Fuel, though. The can has a black rectangle across the top, functionally a sliding mechanism to reveal and conceal the liquid hole. Game Fuel tries to remedy the greatest design flaw of the aluminum can -- a complication the plastic bottle rendered obsolete about 70 years ago.

Mtn Dew Amp Game Fuel is terribly designed, leaving me sticky and sad screenshot

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