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NBA 2K21 priced at $70 on next-gen consoles: could be the harbinger for an industry-wide price hike

July 02, 2020 1 min read

The line has been drawn in the sand. Will other publishers follow? Stay tuned, as this coming generation still has a lot of muck to wade through (like you know, the cost of the PS5 and Series X).

As reported by Gamesindustry.biz, NBA 2K21 will sport an MSRP of $69.99 on the PS5 and Xbox Series X: a $10 price increase over the respective PS4 and Xbox One editions. While the current-gen console versions of 2K21 will launch in September, the future generation will get their versions "this holiday season."

2K Sports, owned by Take Two Interactive (who in turn own Rockstar, and many other pricey properties), notes that the $10 premium is due to the fact that the new editions are "built from the ground up" for next generation machines.

Although Take Two is alone in this venture right now, the writing has been on the wall for some time. Multiple industry veterans have called for a price increase for a long while, with the $60 standard holding for far longer than a lot of people expected it to.

Of course, with the advent of loot boxes, microtransactions and DLC (especially in sports games), a lot of the "standard retail price" was baked into that racket. It remains to be seen if further legislation will limit that increasing encroachment: or if players will end up getting hit with higher prices and micros to boot.

There's still so much to suss out about this coming generation, but at least we have cross-play and cross-buy to look forward to.

NBA 2K21 price is $10 more expensive on Xbox Series X and PS5 [Gamesindustry.biz]

NBA 2K21 priced at $70 on next-gen consoles: could be the harbinger for an industry-wide price hike screenshot