Microsoft has been making huge strides this generation and a lot of people haven't noticed.
Look, I get that we shouldn't forget the initial draconian DRM reveal for the Xbox One. But when people were excited to find out that Sony is focusing on haptic feedback for their new PlayStation 5 controllers (presumably the DualShock 5), my first thought was "Microsoft had that as a basic feature in 2013."
One of those massive strides happens to be the Elite Controller, which is getting an update next month in the form of the Elite Series 2: we've tested it. Oh, and Microsoft sent the new Taco Bell Xbox One X along with it, which makes the iconic "dong" noise when you turn it on. I have a story for that!