This weekend, images surfaced online from gaming-friendly snack brand Doritos, offering further confirmation that this year's Call of Duty entry will be Black Ops: Cold War.
Theunverified photos, posted on dedicated CoD fan community ModernWarzone, seem to show a tie-in campaign set for the next release in Activision's blockbuster franchise. Pictured is the supposed logo for the new game, along with the novel competition prize of "Double XP for a year", truly a reward for the modern day if ever there was one.
This Doritos campaign adds further turns the "Cold War" rumour mill. Back in May, sneaky hackers were able to access locked assets within battle royale sister title Warzone, finding vintage spyplanes and nuclear weapon iconography, suggesting that Black Ops' time-hopping narrative will indeed focus on this frightening conflict of unease and distrust.
Given that we're heading into August, it feels like this year's Call of Duty release should have already been officially showcased. Perhaps the collapse of E3 set Activision on a new road, and we'll see the next entry make its grand appearance during Gamescom instead.
CoD Black Ops Cold War revealed through Doritos promo [ModernWarzone / Eurogamer]