Never underestimate the power of fan art. Need proof that fan creations can score you a gig? Look no further than the upcoming Detective Pikachu film, which hired a fan artist during pre-production (per Kotaku). Through Talenthouse, production studios Legendary and Warner Bros. are looking for artists to collaborate with in promoting the film, which recently got quite the prolific trailer.
This will be in the form of a competition, or an "art activation campaign," that will select five pieces of art and reward $2,000 to the artists for each piece selected.
Whether it's an illustration, a digital painting, an animated GIF, or even an alternative poster design, the judges are looking for captivating and imaginative artwork to help drive promotion and excitement socially across the film's marketing and digital channels.
I assume this will not include memes.