Sony announced that four more DualShocks were on the way for the PS4 this fall, but Microsoft isn't taking the controller war lying down.
Announced today at Gamescom (yes that started) by way of their Inside Xbox stream, Microsoft unveiled the "Night Ops Camo" and the "Sport Blue" special edition Xbox One remotes. The pair is also releasing this fall, and will run you $70 MSRP.
They're a bit different, but only slightly so. Microsoft is calling the Night Ops Camo "the first in a brand-new series of controllers," and will sport a metallic gold d-pad and "etched trigger grips" for "extra control." That one is out on October 8. As for the Sport Blue, it's the third in the "Sport" line (after white and red), will have a rubberized grip, and a metallic d-pad. It will be released on September 17.
You can find more info on both remotes here. If there's one thing I noticed about this generation it's that it has a ton of controller options!