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Xbox is also left apologizing for yesterday's next-gen gameplay stream

May 08, 2020 1 min read

Mismanaged expectations -- that's mostly the culprit for the backlash to yesterday's Xbox Series X first-look gameplay reveal. On its own, the event was fine -- good even! -- but it was heavy on cinematic trailers and light on raw in-game footage. The star of the show was supposed to be an Assassin's Creed Valhalla gameplay reveal, leaving the director to apologize to fans on Twitter.

Xbox is in a similar position. Marketing boss Aaron Greenberg lamented "Had we not said anything and just shown [the May episode of] Inside Xbox show like we did last month, I suspect reactions might have been different."

Xbox is also left apologizing for yesterday's next-gen gameplay stream screenshot

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